Software is changing hands.
The next wave will be built by people who never called themselves founders or engineers. That feels inevitable now. Anything exists to accelerate it.
We just raised $11m at a $100m valuation led by Footwork. Thank you, Nikhil and Mike for betting on this mission. Footwork knows PLG and consumer. Nikhil led Canva's Seed; Mike helped scale Stitch Fix.
Anything, now
We launched a month ago. Anything is the best way to build products without coding.
It went viral for 3 reasons:
- Ships mobile apps & web
- Designs don't look AI generated
- Everything you need to make money on the internet is built in
The secret is the agent that powers it.
It's simply more reliable. We invented a few tricks at the frontier of agentic engineering. The fastest way to understand it is to build something with it.
What this means: regular people can now make production apps (and charge for them).
A few early examples:
- A real estate agent launched an AI portal for other realtors, sells access for $100/mo
- A Hollywood producer shipped an AI mobile learning app for children, parents can monitor.
- Medical student building an AI mobile CPR training app for other students. Charges $85/mo for the AI tutor.
- Hair salon owner built an AI stylist mobile app to try on hair styles + web CRM for other salons.
- Dental hygienist made a gum health tracker with voice input, using it themselves at work and gaining users (from co-workers)
- Finance professional in Japan sells an AI tool suite, already at $34k in revenue.
- Marketer launched an MLM referral link sharing tool, has made $20k.
- Habit tracker where users stake bets on completion, hit $2k in revenue.
All are “non-technical.” All apps look great and work end to end. Built in hours. First customers in days. These aren’t demos; they’re software businesses.
Anything, soon
This week we launched Anything Max, an autonomous software engineer.
Give it a goal. It uses a full browser to use your app, sees what actually happens, writes code and tests, and keeps going until it’s done. It can handle vague prompts like "it's broken, please fix" and build without supervision.
It works because we spent 2 years building the infra. So it can try your app, branch the database, and see how it runs.
You'll soon have a team of AI agents to help you make money on the internet. Even if you don't code.
If you're brilliant and want to build that future in SF, come help.
The story (so far)
I could write the tidy "launched in a month and raised" post. Better marketing.
The truth is hopefully more useful to future founders.
- Marcus and I met at Google. Best men at each other's weddings 7 years later. Both later building startups, and struck by 1) how painful it is to ship production apps, even if technical 2) how much it rhymes across apps. Decide to explore building a product to make products.
- 2021. Shipped a git-like codegen system for 90% of common app primitives + a dev marketplace to finish last mile. Sold into companies who could now ship new products in days, not months.
- 2022. Bootstrap to $1m in revenue. Raise from Uncork (thanks Andy). ChatGPT + GPT-3 moment hits. LLMs cross threshold where some dev marketplace work can be replaced in production.
- 2023. Scale to $2m in revenue, but know LLMs could replace dev marketplace. So we decide to shut it down to build dev agents.
- 2024. Launch a text to app tool called Create (create.xyz) It starts a component maker, but users want a business in a box: backends, DB, auth, payments, so we built that infra. Raise from Bessemer after many rejections (thanks David and Lance). Most common VC question: "will people really build real apps this way? just prompting?" Turns out, yes.
- 2025. Rearchitect around a frontier agent that stays reliable as projects scale and get complex. Add mobile app support. Train design model. Buy createanything.com -> like the name Anything.
- Aug 7th, 2025. Launch Anything same day as GPT-5. Goes viral. 2 weeks later, $2m in run rate. Footwork, who passed a year earlier, gets back in touch.
- This week. Launch Anything Max, an autonomous software engineer. It tries your app like a human, not just write code. Footwork preempts Series A.
We're nowhere near done.
Keep going. Build towards a mission. Good things will happen.
What's next
Anything will be the way most people make software.
If you're excited to let anyone create anything, build something with Anything and come chat with us in SF.
We're hiring for AI, infra, product and GTM.
